Pure Shore Kitchen

Pure Shore Kitchen is a coastal-inspired restaurant located in Long Beach, New York, offering fresh and authentic cuisine in a warm, inviting atmosphere. The restaurant presents a creative menu that reimagines surfers' favourites from coast to coast, capturing the essence of coastal living in every dish.

The branding of Pure Shore Kitchen embodies the laid-back, Southern Californian vibe of its interior. The graphic design draws inspiration from the surf lifestyle, enhanced by a beach-inspired colour palette. Oceanic blues, complemented by vibrant pops of yellow, create a harmonious balance between clarity and playfulness. The overall aesthetic is bright and breezy, leaving regulars feeling refreshed and ready to ride the waves.